Crown copyright user testing
In an interesting and timely post John Sheridan takes a look at Crown copyright at the OPSI blog Perspectives.
One of the key findings of the Power of Information Taskforce is that Crown copyright needs to be easier for people to understand. With recommendation 12 of their report the taskforce called on OPSI (Office of Public Sector Information) to “begin a communications campaign to re-present and improve understanding of the permissive aspects of Crown Copyright along the lines of creative commons by end June 2009”. In particular we were asked to give consideration to the use of symbols and other visual ways of representing re-use conditions. The idea of a “Crown Commons” brand was also mooted in discussion on the draft report as the government equivalent to creative commons.
So, we wanted to better understand what we are up against. Are we inadvertently deterring people from re-using government information? What do people really understand about copyright and Crown copyright more specifically? Do symbols help? Can we just switch to using creative commons licences and everyone will magically understand?
To come up with some answers we commissioned a piece of user testing. If you took part in the online survey we did for this project a couple of months ago, thank you for your time and effort. We’re publishing the results here in full, so people with an interest in the topic can read what we learnt and comment on the results. We were staggered to have almost 1,500 survey responses. There are certainly some startling conclusions – such as the comparative softening effect adding the word “Crown” has on the word “copyright”. We were also surprised about people’s understanding of creative commons and the usefulness of the iconography.
Anyway here are the results:
- Crown copyright user testing (PDF - 1224K)
- Crown copyright user testing (ODP - 2682K)
- Crown copyright user testing (PPS - 3040k)

